Kumasi, Ghana — Eunice Manuena Kloe, co-founder of Bidigreen Ghana Limited, has underscored the importance of changing public mindsets to accelerate the growth and success of green entrepreneurship in Ghana.
Speaking at the second cohort of the Developing Youth Ecopreneurs Conference (DYEC), organised by Green Africa Youth Organisation (GAYO) in Kumasi, the Ashanti Regional capital, Kloe highlighted the transformative role of ecopreneurship in fostering innovation, creativity, and sustainable development.
According to her, Bidigreen Ghana Limited is a social enterprise focused on converting waste into clean energy solutions, with its flagship product being smokeless briquettes produced from agricultural waste.
Kloe noted that one of the major challenges confronting both traditional and green entrepreneurs is the lack of sustained support and unrealistic expectations for immediate results.
The challenge lies in the fact that support often comes with the expectation of immediate results. Unlike traditional businesses, the ecological aspects of green ventures require time to yield results,” she explained.
She stressed that building a green enterprise is inherently more demanding and time-intensive, requiring patience, long-term investment, and a strategic approach to growth.
What we need are supportive frameworks that allow green businesses to flourish over time. Raising awareness about green entrepreneurship is equally important because it remains a relatively new concept in Ghana,” Kloe stated.
She further explained that community engagement and environmental sensitisation demand consistent education and advocacy, adding that changing deeply rooted perceptions cannot happen overnight.
“Engaging communities requires extensive sensitisation, and changing mindsets is a gradual process. This inevitably affects how quickly green entrepreneurs achieve tangible outcomes,” she added.
Kloe also called for policies and interventions that reflect the practical realities faced by green businesses on the ground.
“Support from government and non-governmental organisations must align with actual conditions within the sector. Policymakers need to appreciate that behavioural and mindset changes take time. With patience and understanding, we can create an enabling environment for green entrepreneurship to thrive,” she said.
Her remarks reinforced the growing call for a stronger ecosystem to support green entrepreneurship in Ghana — one built on patience, collaboration, policy support, and long-term commitment to sustainable development.
Source: www.climatewatchonline.com
